Visitors gain a broader understanding and deeper appreciation of the authentic heritage and ongoing success of this genuine British icon and international super brand.
This is a story of passion, told by the people who make Triumph bikes and by the people who ride them. The Triumph experience showcases the design excellence, engineering precision, and human endeavour that goes into the manufacture of each Triumph motorcycle ‘born’ on this site. Located within the heart of their Hinckley factory near Leicester, this world-class, built for purpose ‘home’ for the Triumph brand has become a site for visitors from around world.
Winner of the SBID International Design Awards 2018 for Best Public Space Design
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